Akhilesh Yadav, the Chief Minister of Uttar Pradesh launched a range of four perfumes on Tuesday and branded it as the ‘Samajwadi Sugandh’. He launched these 4 branded perfumes to mark 4 years of their party’s governance in the most populated state of India. Each perfume bottle captures the fragrance of four different cities- Agra, Lucknow, Benaras and Kannauj.
To elaborate over the specific fragrance of each of these perfumes, each of them symbolise four icons in UP —Benaras ghat (Varanasi), Kannauj, Taj Mahal, and Rumi Darwaza in Lucknow. Each fragrance is intended to be reminiscent of these icons.
The USP: The perfumes will only be available to ministers and bureaucrats.
Now everyone has the right to do whatever they want, start their line of clothing, perfumes, khadi clothes etc. etc. Who am I to point a finger at someone else’s activities? Though I have the right to talk as much as I want about the people in power.
So what does Akhilesh Yadav and his Samajwadi Party plan to do by launching the perfumes, exclusively for none but themselves? It would give them a certain edge with the way their Cabinet would smell? Well, they don’t require a certain fragrance to prove that.
Along with the launch of the four perfume bottles, Yadav stressed quite a lot on all the things he has planned to develop the state by leaps and bounds. Like every politician he defamed the previous government for their lackadaisical attitude.
He ‘stressed’ too much on improving the power scenario in the state, though being from a small town in UP myself, I live mostly with the power of the ‘inverter’ whenever I visit home. The electricity shows its face for over 6-7 hours in a day which is quite a lot according to UP’s power standards. Good luck on implementing your various schemes Mr Yadav.
Akhilesh Yadav calls the perfumes the ‘smell of success’ of the Samajwadi Party. Seems like he surpassed his expectations. As for the citizens of the state, I think they are not bothered any more so he can let himself bask in his fragrance, because anyway it’s just for him and his loved ones.
What do you think about the launch of the exclusive perfume range by the SP? Is it any good or just a political gimmick.